The Importance of Lead Segmentation for Physical and Virtual Events

For myself and many other sales professionals, live events (trade shows, networking events, lunch and learns, etc...) help fill the funnel.  With these activities cancelled, the majority of our ...

Read More

Eliminating Manual Lead Entry with Automation

“There's a lot of automation that can happen that isn't a replacement of humans but of mind-numbing behavior.” —Stewart Butterfield, co-founder of Flickr and Slack

Think of all the tasks you do ...

Read More

Stop Squandering Your Sales Opportunities—80/20 Your Trade Show Leads

As a marketer, you may have heard of the 80/20 Rule, or the Pareto Principle. An Italian economist named Vilfredo Pareto developed the concept in 1895 (hence the name). Since then, it has been ...

Read More

Fall in Love with Your Trade Show Leads

 

When it comes to lead generation, trade shows are their own unique version of speed dating. Prospects wander from booth to booth, gathering information and looking for their next potential ...

Read More

3 Ways You Sabotage Your Sales Reps at Trade Shows

 

Sales reps, by nature, are creatures of habit. As a sales rep myself, I know from personal experience that reps thrive on consistency. Most reps go through a familiar routine day in and out to ...

Read More

Standing Out from the Competition After a Trade Show

 

What is the number one reason companies send their teams to trade shows as attendees? To see new products and services available in the industry. In 2018, 92% of attendees stated they were ...

Read More

How Amazon Prime Has Transformed Trade Shows

Amazon Prime shipping has revolutionized customer expectations. 

Since Amazon’s rapid popularity over the last decade, and being named the #1 brand in the world, they have shifted the paradigm of ...

Read More

Lead Qualifying 101: Get Sales and Marketing Alignment (Infographic)

Trade shows are a major player in today’s sales strategies for companies worldwide. 72% of exhibitors attend trade shows for lead generation. But here’s the puzzling part: only 15% of companies ...

Read More

Are You Choosing the Wrong Trade Shows?

For many companies globally, trade shows are an important source for lead generation. Typically only 3% of your buying pool is ready to purchase at a given time. But trade shows offer a ...

Read More

3 Reasons You Need Auto Emails for Your Post-show Marketing

Emails are a primary source of communication in the business world—but sometimes we overlook their value in the event world. We put so much focus on face-to-face communication at events that we ...

Read More

Subscribe to Our Blog