iCapture Blog

As a marketer, you may have heard of the 80/20 Rule, or the Pareto Principle. An Italian economist named Vilfredo Pareto developed the concept in 1895 (hence the name). Since then, it has been ...

When it comes to lead generation, trade shows are their own unique version of speed dating. Prospects wander from booth to booth, gathering information and looking for their next potential ...

Sales reps, by nature, are creatures of habit. As a sales rep myself, I know from personal experience that reps thrive on consistency. Most reps go through a familiar routine day in and out to ...

What is the number one reason companies send their teams to trade shows as attendees? To see new products and services available in the industry. In 2018, 92% of attendees stated they were ...

Amazon Prime shipping has revolutionized customer expectations. 

Since Amazon’s rapid popularity over the last decade, and being named the #1 brand in the world, they have shifted the paradigm of ...

Trade shows are a major player in today’s sales strategies for companies worldwide. 72% of exhibitors attend trade shows for lead generation. But here’s the puzzling part: only 15% of companies ...

For many companies globally, trade shows are an important source for lead generation. Typically only 3% of your buying pool is ready to purchase at a given time. But trade shows offer a ...

Emails are a primary source of communication in the business world—but sometimes we overlook their value in the event world. We put so much focus on face-to-face communication at events that we ...

In the 7 Habits of Highly Effective People by Stephen Covey, habit #2 is to begin with the end in mind. Covey explains, “If your ladder is not leaning against the right wall, every step you take ...

Leads. The bread and butter for the majority of sales and marketing teams. The more leads, the more sales—and the more sales, the more leads. And when it comes to lead generation, trade shows and ...