iCapture Blog

Fall in Love with Your Trade Show Leads

 

When it comes to lead generation, trade shows are their own unique version of speed dating. Prospects wander from booth to booth, gathering information and looking for their next potential ...

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3 Ways You Sabotage Your Sales Reps at Trade Shows

 

Sales reps, by nature, are creatures of habit. As a sales rep myself, I know from personal experience that reps thrive on consistency. Most reps go through a familiar routine day in and out to ...

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Standing Out from the Competition After a Trade Show

 

What is the number one reason companies send their teams to trade shows as attendees? To see new products and services available in the industry. In 2018, 92% of attendees stated they were ...

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How Amazon Prime Has Transformed Trade Shows

Amazon Prime shipping has revolutionized customer expectations. 

Since Amazon’s rapid popularity over the last decade, and being named the #1 brand in the world, they have shifted the paradigm of ...

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Lead Qualifying 101: Get Sales and Marketing Alignment (Infographic)

Trade shows are a major player in today’s sales strategies for companies worldwide. 72% of exhibitors attend trade shows for lead generation. But here’s the puzzling part: only 15% of companies ...

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Are You Choosing the Wrong Trade Shows?

For many companies globally, trade shows are an important source for lead generation. Typically only 3% of your buying pool is ready to purchase at a given time. But trade shows offer a ...

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3 Reasons You Need Auto Emails for Your Post-show Marketing

Emails are a primary source of communication in the business world—but sometimes we overlook their value in the event world. We put so much focus on face-to-face communication at events that we ...

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Reverse Engineering Your Best Salespeople for Trade Show Lead Capture Success

In the 7 Habits of Highly Effective People by Stephen Covey, habit #2 is to begin with the end in mind. Covey explains, “If your ladder is not leaning against the right wall, every step you take ...

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Boost Trade Show Sales and Efficiency with Lead Capture Automation

Leads. The bread and butter for the majority of sales and marketing teams. The more leads, the more sales—and the more sales, the more leads. And when it comes to lead generation, trade shows and ...

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What’s the Deal with Trade Show Leads?

Here’s what happens after most trade shows and events:

Marketing comes back and says, “Wow! Look at all the leads we collected at the booth! We did a great job!” Then they distribute those leads ...

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