---
title: iCapture Blog | Trade Show Leads
description: Trade Show Leads | Get powerful visibility into your trade shows and events with intelligent lead capture. Eliminate manual entry, maximize opportunities and win more deals.
---

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# [iCapture Blog](https://blog.icapture.com/)

[![Eliminating Manual Lead Entry with Automation](https://blog.icapture.com/hs-fs/hubfs/CRM%20Automation.jpg?width=690&upsize=true&name=CRM%20Automation.jpg)](https://blog.icapture.com/eliminating-manual-lead-entry-with-automation)

## [Eliminating Manual Lead Entry with Automation](https://blog.icapture.com/eliminating-manual-lead-entry-with-automation)

 by [Shane Tracy](https://blog.icapture.com/author/shane-tracy) [0 Comments](https://blog.icapture.com/eliminating-manual-lead-entry-with-automation#comments-listing)

“There's a lot of automation that can happen that isn't a replacement of humans but of mind-numbing behavior.” —Stewart Butterfield, co-founder of Flickr and Slack

Think of all the tasks you do ...

[Read More](https://blog.icapture.com/eliminating-manual-lead-entry-with-automation)

[![Stop Squandering Your Sales Opportunities—80/20 Your Trade Show Leads](https://blog.icapture.com/hs-fs/hubfs/8020notitle.png?width=690&upsize=true&name=8020notitle.png)](https://blog.icapture.com/stop-squandering-your-sales-opportunities-80/20-your-trade-show-leads)

## [Stop Squandering Your Sales Opportunities—80/20 Your Trade Show Leads](https://blog.icapture.com/stop-squandering-your-sales-opportunities-80/20-your-trade-show-leads)

 by [Stefani Ostrom](https://blog.icapture.com/author/stefani-ostrom) [0 Comments](https://blog.icapture.com/stop-squandering-your-sales-opportunities-80/20-your-trade-show-leads#comments-listing)

As a marketer, you may have heard of the 80/20 Rule, or the Pareto Principle. An Italian economist named Vilfredo Pareto developed the concept in 1895 (hence the name). Since then, it has been ...

[Read More](https://blog.icapture.com/stop-squandering-your-sales-opportunities-80/20-your-trade-show-leads)

[![Fall in Love with Your Trade Show Leads](https://blog.icapture.com/hs-fs/hubfs/Speed%20dating%20trade%20shows%20image.png?width=690&upsize=true&name=Speed%20dating%20trade%20shows%20image.png)](https://blog.icapture.com/fall-in-love-with-your-trade-show-leads)

## [Fall in Love with Your Trade Show Leads](https://blog.icapture.com/fall-in-love-with-your-trade-show-leads)

 by [Mackenzie Hendricks](https://blog.icapture.com/author/mackenzie-hendricks) [0 Comments](https://blog.icapture.com/fall-in-love-with-your-trade-show-leads#comments-listing)

When it comes to [lead generation](https://www.icapture.com/resources/articles/not-all-leads-are-created-equal/), trade shows are their own unique version of speed dating. Prospects wander from booth to booth, gathering information and looking for their next potential partner. ...

[Read More](https://blog.icapture.com/fall-in-love-with-your-trade-show-leads)

[![3 Ways You Sabotage Your Sales Reps at Trade Shows](https://blog.icapture.com/hs-fs/hubfs/Sales%20conversation%20resized.png?width=690&upsize=true&name=Sales%20conversation%20resized.png)](https://blog.icapture.com/3-ways-to-set-sales-reps-up-for-success-at-trade-shows)

## [3 Ways You Sabotage Your Sales Reps at Trade Shows](https://blog.icapture.com/3-ways-to-set-sales-reps-up-for-success-at-trade-shows)

 by [Ryan Geraghty](https://blog.icapture.com/author/ryan-geraghty) [0 Comments](https://blog.icapture.com/3-ways-to-set-sales-reps-up-for-success-at-trade-shows#comments-listing)

Sales reps, by nature, are creatures of habit. As a sales rep myself, I know from personal experience that [reps thrive on consistency](https://www.icapture.com/resources/success-stories/exceldryer/). Most reps go through a familiar routine day in and out to ...

[Read More](https://blog.icapture.com/3-ways-to-set-sales-reps-up-for-success-at-trade-shows)

[![Standing Out from the Competition After a Trade Show](https://blog.icapture.com/hs-fs/hubfs/shutterstock_126804434%20(2).png?width=690&upsize=true&name=shutterstock_126804434%20(2).png)](https://blog.icapture.com/standing-out-from-the-competition-after-a-trade-show)

## [Standing Out from the Competition After a Trade Show](https://blog.icapture.com/standing-out-from-the-competition-after-a-trade-show)

 by [Stefani Ostrom](https://blog.icapture.com/author/stefani-ostrom) [0 Comments](https://blog.icapture.com/standing-out-from-the-competition-after-a-trade-show#comments-listing)

What is the number one reason companies send their teams to trade shows as attendees? To see new products and services available in the industry. In 2018, [92% of attendees stated they were looking ...](https://www.spingo.com/blog/post/20-powerful-stats-on-the-value-of-trade-shows-and-expos)

[Read More](https://blog.icapture.com/standing-out-from-the-competition-after-a-trade-show)

[![How Amazon Prime Has Transformed Trade Shows](https://blog.icapture.com/hs-fs/hubfs/shutterstock_1140707828.png?width=690&upsize=true&name=shutterstock_1140707828.png)](https://blog.icapture.com/how-amazon-prime-has-transformed-trade-shows)

## [How Amazon Prime Has Transformed Trade Shows](https://blog.icapture.com/how-amazon-prime-has-transformed-trade-shows)

 by [Brady Roberts](https://blog.icapture.com/author/brady-roberts) [2 Comments](https://blog.icapture.com/how-amazon-prime-has-transformed-trade-shows#comments-listing)

Amazon Prime shipping has revolutionized customer expectations. 

Since Amazon’s rapid popularity over the last decade, and being named the[#1 brand in the world](https://www.cnbc.com/2019/06/11/amazon-beats-apple-and-google-to-become-the-worlds-most-valuable-brand.html), they have shifted the paradigm of ...

[Read More](https://blog.icapture.com/how-amazon-prime-has-transformed-trade-shows)

[![Lead Qualifying 101: Get Sales and Marketing Alignment (Infographic)](https://blog.icapture.com/hs-fs/hubfs/Business%20Communication%20Discussion.png?width=690&upsize=true&name=Business%20Communication%20Discussion.png)](https://blog.icapture.com/lead-qualifying-101-get-sales-and-marketing-alignment-infographic)

## [Lead Qualifying 101: Get Sales and Marketing Alignment (Infographic)](https://blog.icapture.com/lead-qualifying-101-get-sales-and-marketing-alignment-infographic)

 by [Nick Cavalero](https://blog.icapture.com/author/nick-cavalero) [0 Comments](https://blog.icapture.com/lead-qualifying-101-get-sales-and-marketing-alignment-infographic#comments-listing)

[Trade shows are a major player in today’s sales strategies](https://www.icapture.com/resources/articles/trade-shows-matter/) for companies worldwide. [72% of exhibitors](http://www.skyline-etips.com/top-8-reasons-exhibitors-value-trade-shows/) attend trade shows for [lead generation](https://www.icapture.com/resources/articles/not-all-leads-are-created-equal/). But here’s the puzzling part: only [15% of companies](https://www.salesforcetraining.com/are-your-salespeople-squandering-tradeshow-leads/) are ...

[Read More](https://blog.icapture.com/lead-qualifying-101-get-sales-and-marketing-alignment-infographic)

[![Are You Choosing the Wrong Trade Shows?](https://blog.icapture.com/hs-fs/hubfs/Target%20blindfolded.png?width=690&upsize=true&name=Target%20blindfolded.png)](https://blog.icapture.com/are-you-choosing-the-wrong-trade-shows)

## [Are You Choosing the Wrong Trade Shows?](https://blog.icapture.com/are-you-choosing-the-wrong-trade-shows)

 by [Ian Middleton](https://blog.icapture.com/author/ian-middleton) [0 Comments](https://blog.icapture.com/are-you-choosing-the-wrong-trade-shows#comments-listing)

For many companies globally, [trade shows are an important source for lead generation](https://www.icapture.com/resources/articles/not-all-leads-are-created-equal/). Typically only [3% of your buying pool is ready to purchase at a given time](https://stickybranding.com/3-rule-engage-customers-before-they-need-your-services/). But trade shows offer a concentrated ...

[Read More](https://blog.icapture.com/are-you-choosing-the-wrong-trade-shows)

[![3 Reasons You Need Auto Emails for Your Post-show Marketing](https://blog.icapture.com/hs-fs/hubfs/Auto%20Post-Show%20Email%20Marketing.jpg?width=690&upsize=true&name=Auto%20Post-Show%20Email%20Marketing.jpg)](https://blog.icapture.com/3-reasons-you-need-auto-emails-for-your-post-show-marketing)

## [3 Reasons You Need Auto Emails for Your Post-show Marketing](https://blog.icapture.com/3-reasons-you-need-auto-emails-for-your-post-show-marketing)

 by [Tami Humpherys](https://blog.icapture.com/author/tami-humpherys) [0 Comments](https://blog.icapture.com/3-reasons-you-need-auto-emails-for-your-post-show-marketing#comments-listing)

Emails are a primary source of communication in the business world—but sometimes we overlook their value in the event world. We put so much focus on [face-to-face communication](https://blog.icapture.com/why-branding-at-trade-shows-matters-more-than-ever) at events that we might ...

[Read More](https://blog.icapture.com/3-reasons-you-need-auto-emails-for-your-post-show-marketing)

[![Reverse Engineering Your Best Salespeople for Trade Show Lead Capture Success](https://blog.icapture.com/hs-fs/hubfs/Trade%20Show%20Lead%20Capture%20Success.png?width=690&upsize=true&name=Trade%20Show%20Lead%20Capture%20Success.png)](https://blog.icapture.com/reverse-engineering-your-best-salespeople-for-trade-show-success)

## [Reverse Engineering Your Best Salespeople for Trade Show Lead Capture Success](https://blog.icapture.com/reverse-engineering-your-best-salespeople-for-trade-show-success)

 by [Stefani Ostrom](https://blog.icapture.com/author/stefani-ostrom) [1 Comment](https://blog.icapture.com/reverse-engineering-your-best-salespeople-for-trade-show-success#comments-listing)

In the *7 Habits of Highly Effective People* by Stephen Covey, habit #2 is to begin with the end in mind. Covey explains, “If your ladder is not leaning against the right wall, every step you take gets ...

[Read More](https://blog.icapture.com/reverse-engineering-your-best-salespeople-for-trade-show-success)

[All posts](https://blog.icapture.com/all) [Next](https://blog.icapture.com/tag/trade-show-leads/page/2)

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![Why Is Everyone Talking About Small Events?](https://blog.icapture.com/hs-fs/hubfs/Small%20Event%20Blog%20Featured%20Image.jpg?width=690&upsize=true&name=Small%20Event%20Blog%20Featured%20Image.jpg "Why Is Everyone Talking About Small Events?")

[Why Is Everyone Talking About Small Events?](https://blog.icapture.com/why-is-everyone-talking-about-small-events)

posted at May 05, 2020

![Eliminating Manual Lead Entry with Automation](https://blog.icapture.com/hs-fs/hubfs/CRM%20Automation.jpg?width=690&upsize=true&name=CRM%20Automation.jpg "Eliminating Manual Lead Entry with Automation")

[Eliminating Manual Lead Entry with Automation](https://blog.icapture.com/eliminating-manual-lead-entry-with-automation)

posted at April 04, 2020

![3 Lessons the Coronavirus Teaches Us About Trade Shows](https://blog.icapture.com/hs-fs/hubfs/Trade%20show%20generic%20people%20(1).png?width=690&upsize=true&name=Trade%20show%20generic%20people%20(1).png "3 Lessons the Coronavirus Teaches Us About Trade Shows")

[3 Lessons the Coronavirus Teaches Us About Trade Shows](https://blog.icapture.com/3-lessons-the-coronavirus-teaches-us-about-trade-shows)

posted at March 03, 2020

![Trade Shows Postponed? We're Here for You](https://blog.icapture.com/hs-fs/hubfs/Were%20here%20for%20you%20resized%20(1).png?width=690&upsize=true&name=Were%20here%20for%20you%20resized%20(1).png "Trade Shows Postponed? We're Here for You")

[Trade Shows Postponed? We're Here for You](https://blog.icapture.com/trade-shows-postponed-were-here-for-you)

posted at March 03, 2020

![7 Lessons Marvel Teaches Us About Trade Shows](https://blog.icapture.com/hs-fs/hubfs/29587479683_c3d5145c71_o.jpg?width=690&upsize=true&name=29587479683_c3d5145c71_o.jpg "7 Lessons Marvel Teaches Us About Trade Shows")

[7 Lessons Marvel Teaches Us About Trade Shows](https://blog.icapture.com/7-lessons-marvel-teaches-us-about-trade-shows)

posted at March 03, 2020

[![Fall in Love with Your Trade Show Leads](https://blog.icapture.com/hs-fs/hubfs/Speed%20dating%20trade%20shows%20image.png?width=690&upsize=true&name=Speed%20dating%20trade%20shows%20image.png "Fall in Love with Your Trade Show Leads")](https://blog.icapture.com/fall-in-love-with-your-trade-show-leads)

[Fall in Love with Your Trade Show Leads](https://blog.icapture.com/fall-in-love-with-your-trade-show-leads)

posted at February 02, 2020

[![3 Lessons the Coronavirus Teaches Us About Trade Shows](https://blog.icapture.com/hs-fs/hubfs/Trade%20show%20generic%20people%20(1).png?width=690&upsize=true&name=Trade%20show%20generic%20people%20(1).png "3 Lessons the Coronavirus Teaches Us About Trade Shows")](https://blog.icapture.com/3-lessons-the-coronavirus-teaches-us-about-trade-shows)

[3 Lessons the Coronavirus Teaches Us About Trade Shows](https://blog.icapture.com/3-lessons-the-coronavirus-teaches-us-about-trade-shows)

posted at March 03, 2020

[![Announcing the iCapture Trade Show Excellence & Innovation Award](https://blog.icapture.com/hs-fs/hubfs/Trophypurple2.png?width=690&upsize=true&name=Trophypurple2.png "Announcing the iCapture Trade Show Excellence & Innovation Award")](https://blog.icapture.com/announcing-the-icapture-trade-show-excellence-and-innovation-award)

[Announcing the iCapture Trade Show Excellence & Innovation Award](https://blog.icapture.com/announcing-the-icapture-trade-show-excellence-and-innovation-award)

posted at February 02, 2020

[![Trade Shows Postponed? We're Here for You](https://blog.icapture.com/hs-fs/hubfs/Were%20here%20for%20you%20resized%20(1).png?width=690&upsize=true&name=Were%20here%20for%20you%20resized%20(1).png "Trade Shows Postponed? We're Here for You")](https://blog.icapture.com/trade-shows-postponed-were-here-for-you)

[Trade Shows Postponed? We're Here for You](https://blog.icapture.com/trade-shows-postponed-were-here-for-you)

posted at March 03, 2020

[![3 Ways You Sabotage Your Sales Reps at Trade Shows](https://blog.icapture.com/hs-fs/hubfs/Sales%20conversation%20resized.png?width=690&upsize=true&name=Sales%20conversation%20resized.png "3 Ways You Sabotage Your Sales Reps at Trade Shows")](https://blog.icapture.com/3-ways-to-set-sales-reps-up-for-success-at-trade-shows)

[3 Ways You Sabotage Your Sales Reps at Trade Shows](https://blog.icapture.com/3-ways-to-set-sales-reps-up-for-success-at-trade-shows)

posted at January 01, 2020

[![10 Lessons Star Wars Teaches Us About Trade Shows](https://blog.icapture.com/hs-fs/hubfs/Star%20Wars.jpg?width=690&upsize=true&name=Star%20Wars.jpg "10 Lessons Star Wars Teaches Us About Trade Shows")](https://blog.icapture.com/ten-lessons-star-wars-teaches-you-about-trade-shows)

[10 Lessons Star Wars Teaches Us About Trade Shows](https://blog.icapture.com/ten-lessons-star-wars-teaches-you-about-trade-shows)

posted at September 09, 2019

[![Quality Vs. Quantity: Find the Right Balance in Your Trade Show Lead Generation](https://blog.icapture.com/hs-fs/hubfs/Quality%20vs%20quantity%20smaller.png?width=690&upsize=true&name=Quality%20vs%20quantity%20smaller.png "Quality Vs. Quantity: Find the Right Balance in Your Trade Show Lead Generation")](https://blog.icapture.com/quality-vs.-quantity-find-the-right-balance-in-your-trade-show-lead-generation)

[Quality Vs. Quantity: Find the Right Balance in Your Trade Show Lead Generation](https://blog.icapture.com/quality-vs.-quantity-find-the-right-balance-in-your-trade-show-lead-generation)

posted at December 12, 2019

[![Reverse Engineering Your Best Salespeople for Trade Show Lead Capture Success](https://blog.icapture.com/hs-fs/hubfs/Trade%20Show%20Lead%20Capture%20Success.png?width=690&upsize=true&name=Trade%20Show%20Lead%20Capture%20Success.png "Reverse Engineering Your Best Salespeople for Trade Show Lead Capture Success")](https://blog.icapture.com/reverse-engineering-your-best-salespeople-for-trade-show-success)

[Reverse Engineering Your Best Salespeople for Trade Show Lead Capture Success](https://blog.icapture.com/reverse-engineering-your-best-salespeople-for-trade-show-success)

posted at October 10, 2019

[![What’s the Deal with Trade Show Leads?](https://blog.icapture.com/hs-fs/hubfs/Hot%20and%20Cold%20Leads.png?width=690&upsize=true&name=Hot%20and%20Cold%20Leads.png "What’s the Deal with Trade Show Leads?")](https://blog.icapture.com/whats-the-deal-with-trade-show-leads)

[What’s the Deal with Trade Show Leads?](https://blog.icapture.com/whats-the-deal-with-trade-show-leads)

posted at September 09, 2019

[![Why Branding at Trade Shows Matters More Than Ever](https://blog.icapture.com/hs-fs/hubfs/Marketing%20and%20Sales%20Alignement.png?width=690&upsize=true&name=Marketing%20and%20Sales%20Alignement.png "Why Branding at Trade Shows Matters More Than Ever")](https://blog.icapture.com/why-branding-at-trade-shows-matters-more-than-ever)

[Why Branding at Trade Shows Matters More Than Ever](https://blog.icapture.com/why-branding-at-trade-shows-matters-more-than-ever)

posted at January 01, 2020

- [Trade Shows (17)](https://blog.icapture.com/tag/trade-shows)
- [Trade Show Leads (13)](https://blog.icapture.com/tag/trade-show-leads)
- [Automation is your friend (11)](https://blog.icapture.com/tag/automation-is-your-friend)
- [Trade Show Lead Capture (10)](https://blog.icapture.com/tag/trade-show-lead-capture)
- [Trade shows matter (10)](https://blog.icapture.com/tag/trade-shows-matter)

### Posts by Topic

- [Trade Shows (17)](https://blog.icapture.com/tag/trade-shows)
- [Trade Show Leads (13)](https://blog.icapture.com/tag/trade-show-leads)
- [Automation is your friend (11)](https://blog.icapture.com/tag/automation-is-your-friend)
- [Trade Show Lead Capture (10)](https://blog.icapture.com/tag/trade-show-lead-capture)
- [Trade shows matter (10)](https://blog.icapture.com/tag/trade-shows-matter)
- [Trade Show Marketing (9)](https://blog.icapture.com/tag/trade-show-marketing)
- [Not all leads are created equal (8)](https://blog.icapture.com/tag/not-all-leads-are-created-equal)
- [Automated Lead Capture (7)](https://blog.icapture.com/tag/automated-lead-capture)
- [Capture the conversation (7)](https://blog.icapture.com/tag/capture-the-conversation)
- [Trade Show Lead Quality (7)](https://blog.icapture.com/tag/trade-show-lead-quality)
- [Lead Segmentation (5)](https://blog.icapture.com/tag/lead-segmentation)
- [Post-Show Marketing (5)](https://blog.icapture.com/tag/post-show-marketing)
- [Sales & Marketing Alignment (4)](https://blog.icapture.com/tag/sales-marketing-alignment)
- [Automated Email Marketing (3)](https://blog.icapture.com/tag/automated-email-marketing)
- [News (3)](https://blog.icapture.com/tag/news)
- [Pop Culture + Trade Shows (3)](https://blog.icapture.com/tag/pop-culture-trade-shows)
- [Trade Show Lead Marketing (3)](https://blog.icapture.com/tag/trade-show-lead-marketing)
- [Trade Show ROI (3)](https://blog.icapture.com/tag/trade-show-roi)
- [Insider (2)](https://blog.icapture.com/tag/insider)
- [Conferences and Small Events (1)](https://blog.icapture.com/tag/conferences-and-small-events)
- [Simplicity wins (1)](https://blog.icapture.com/tag/simplicity-wins)

See all

[![iCapture](https://blog.icapture.com/hubfs/iCapture_January2020%20Theme/img/logo-light.png "iCapture")](https://www.icapture.com)

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