iCapture Blog

The common challenge for a lot of companies is a belief that all they need to do is spend money on a tool or solution, get everyone to use it, and... boom problem solved. 

But as we see over and ...

Regardless of the industry, webinars have become an integral part of successful marketing in today’s world. Why? Because at the end of the day, companies care about generating leads and revenue. ...

If you’re anything like us, you’ve attended a lot of webinars since the new normal started. What I’ve personally been frustrated by is a lot of webinars feel like this:

We all know the appeal of a big, flashy trade show. The amazing booths, the energy of the people, and, let’s not forget, the private parties. These things, and more importantly, your sales and ...

“There's a lot of automation that can happen that isn't a replacement of humans but of mind-numbing behavior.” —Stewart Butterfield, co-founder of Flickr and Slack

Think of all the tasks you do ...

You know that phrase, ‘You don’t know what you have until it’s gone’?

That rings true for thousands of companies across the world. With the ongoing Coronavirus health crisis, most face-to-face ...

This has been a unique month with measurable disruption for many of our clients. Because of health concerns, some shows have been canceled or postponed. This has created a murky outlook for the ...

Avengers . . . assemble!

The Marvel Cinematic Universe has taken today’s movie industry by storm. The final Avengers movie, Avengers: End Game, is the highest grossing movie of all time. And even ...

As a marketer, you may have heard of the 80/20 Rule, or the Pareto Principle. An Italian economist named Vilfredo Pareto developed the concept in 1895 (hence the name). Since then, it has been ...

The iCapture team is excited to announce our first annual Trade Show Excellence & Innovation Award. 

The Trade Show Excellence & Innovation Award recognizes and honors those who excel at taking ...