3 Lessons the Coronavirus Teaches Us About Trade Shows

You know that phrase, ‘You don’t know what you have until it’s gone’?

That rings true for thousands of companies across the world. With the ongoing Coronavirus health crisis, most face-to-face ...

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Trade Shows Postponed? We're Here for You

This has been a unique month with measurable disruption for many of our clients. Because of health concerns, some shows have been canceled or postponed. This has created a murky outlook for the ...

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7 Lessons Marvel Teaches Us About Trade Shows

Avengers . . . assemble!

The Marvel Cinematic Universe has taken today’s movie industry by storm. The final Avengers movie, Avengers: End Game, is the highest grossing movie of all time. And even ...

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Stop Squandering Your Sales Opportunities—80/20 Your Trade Show Leads

As a marketer, you may have heard of the 80/20 Rule, or the Pareto Principle. An Italian economist named Vilfredo Pareto developed the concept in 1895 (hence the name). Since then, it has been ...

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Announcing the iCapture Trade Show Excellence & Innovation Award

The iCapture team is excited to announce our first annual Trade Show Excellence & Innovation Award. 

The Trade Show Excellence & Innovation Award recognizes and honors those who excel at taking ...

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Fall in Love with Your Trade Show Leads

 

When it comes to lead generation, trade shows are their own unique version of speed dating. Prospects wander from booth to booth, gathering information and looking for their next potential ...

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3 Ways You Sabotage Your Sales Reps at Trade Shows

 

Sales reps, by nature, are creatures of habit. As a sales rep myself, I know from personal experience that reps thrive on consistency. Most reps go through a familiar routine day in and out to ...

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How to Comply with CCPA and Data Privacy at Trade Shows

 

As of January 1st, 2020, the California Consumer Privacy Act (CCPA) went into effect. You may have heard of GDPR, the European Union’s privacy act, which was put into practice in 2018. With the ...

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Why Branding at Trade Shows Matters More Than Ever

Imagine if 77% of brands vanished tomorrow. That’s almost 8 brands out of every 10—gone. Would that significantly impact your life?

In a Meaningful Brand study, they found that answer to be no. ...

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Why GDPR Is Such a Big Deal at Trade Shows

You’ve probably heard about GDPR by now. But if you haven’t, here’s a quick recap: GDPR went into effect on May 25, 2018 after being approved by the European Union’s (EU) Parliament. Its goal is ...

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