---
title: iCapture Blog | Trade shows matter
description: Trade shows matter | Get powerful visibility into your trade shows and events with intelligent lead capture. Eliminate manual entry, maximize opportunities and win more deals.
---

[![iCapture](https://blog.icapture.com/hs-fs/hubfs/iCapture_January2020%20Theme/img/logo-dark.png?width=170&height=30&name=logo-dark.png "iCapture")](https://www.icapture.com)

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# [iCapture Blog](https://blog.icapture.com/)

[![3 Lessons the Coronavirus Teaches Us About Trade Shows](https://blog.icapture.com/hs-fs/hubfs/Trade%20show%20generic%20people%20(1).png?width=690&upsize=true&name=Trade%20show%20generic%20people%20(1).png)](https://blog.icapture.com/3-lessons-the-coronavirus-teaches-us-about-trade-shows)

## [3 Lessons the Coronavirus Teaches Us About Trade Shows](https://blog.icapture.com/3-lessons-the-coronavirus-teaches-us-about-trade-shows)

 by [Craig Hoyt](https://blog.icapture.com/author/craig-hoyt) [0 Comments](https://blog.icapture.com/3-lessons-the-coronavirus-teaches-us-about-trade-shows#comments-listing)

You know that phrase, ‘You don’t know what you have until it’s gone’?

That rings true for thousands of companies across the world. With the ongoing Coronavirus health crisis, most face-to-face events ...

[Read More](https://blog.icapture.com/3-lessons-the-coronavirus-teaches-us-about-trade-shows)

[![7 Lessons Marvel Teaches Us About Trade Shows](https://blog.icapture.com/hs-fs/hubfs/29587479683_c3d5145c71_o.jpg?width=690&upsize=true&name=29587479683_c3d5145c71_o.jpg)](https://blog.icapture.com/7-lessons-marvel-teaches-us-about-trade-shows)

## [7 Lessons Marvel Teaches Us About Trade Shows](https://blog.icapture.com/7-lessons-marvel-teaches-us-about-trade-shows)

 by [Ian Middleton](https://blog.icapture.com/author/ian-middleton) [0 Comments](https://blog.icapture.com/7-lessons-marvel-teaches-us-about-trade-shows#comments-listing)

*Avengers . . . assemble!*

The Marvel Cinematic Universe has taken today’s movie industry by storm. The final Avengers movie, *Avengers: End Game*, is the highest grossing movie of all time. And even ...

[Read More](https://blog.icapture.com/7-lessons-marvel-teaches-us-about-trade-shows)

[![How to Comply with CCPA and Data Privacy at Trade Shows](https://blog.icapture.com/hs-fs/hubfs/Smaller%20CCPA.png?width=690&upsize=true&name=Smaller%20CCPA.png)](https://blog.icapture.com/how-to-comply-with-ccpa-and-data-privacy-at-trade-shows)

## [How to Comply with CCPA and Data Privacy at Trade Shows](https://blog.icapture.com/how-to-comply-with-ccpa-and-data-privacy-at-trade-shows)

 by [Sean Brown](https://blog.icapture.com/author/sean-brown) [0 Comments](https://blog.icapture.com/how-to-comply-with-ccpa-and-data-privacy-at-trade-shows#comments-listing)

As of January 1st, 2020, the California Consumer Privacy Act (CCPA) went into effect. You may have heard of [GDPR, the European Union’s privacy act](https://blog.icapture.com/why-gdpr-is-such-a-big-deal-at-trade-shows), which was put into practice in 2018. With the ...

[Read More](https://blog.icapture.com/how-to-comply-with-ccpa-and-data-privacy-at-trade-shows)

[![Why Branding at Trade Shows Matters More Than Ever](https://blog.icapture.com/hs-fs/hubfs/Marketing%20and%20Sales%20Alignement.png?width=690&upsize=true&name=Marketing%20and%20Sales%20Alignement.png)](https://blog.icapture.com/why-branding-at-trade-shows-matters-more-than-ever)

## [Why Branding at Trade Shows Matters More Than Ever](https://blog.icapture.com/why-branding-at-trade-shows-matters-more-than-ever)

 by [Tami Humpherys](https://blog.icapture.com/author/tami-humpherys) [0 Comments](https://blog.icapture.com/why-branding-at-trade-shows-matters-more-than-ever#comments-listing)

Imagine if 77% of brands vanished tomorrow. That’s almost 8 brands out of every 10—gone. Would that significantly impact your life?

In a [Meaningful Brand study](https://www.meaningful-brands.com/en), they found that answer to be *no.* 77% ...

[Read More](https://blog.icapture.com/why-branding-at-trade-shows-matters-more-than-ever)

[![Standing Out from the Competition After a Trade Show](https://blog.icapture.com/hs-fs/hubfs/shutterstock_126804434%20(2).png?width=690&upsize=true&name=shutterstock_126804434%20(2).png)](https://blog.icapture.com/standing-out-from-the-competition-after-a-trade-show)

## [Standing Out from the Competition After a Trade Show](https://blog.icapture.com/standing-out-from-the-competition-after-a-trade-show)

 by [Stefani Ostrom](https://blog.icapture.com/author/stefani-ostrom) [0 Comments](https://blog.icapture.com/standing-out-from-the-competition-after-a-trade-show#comments-listing)

What is the number one reason companies send their teams to trade shows as attendees? To see new products and services available in the industry. In 2018, [92% of attendees stated they were looking ...](https://www.spingo.com/blog/post/20-powerful-stats-on-the-value-of-trade-shows-and-expos)

[Read More](https://blog.icapture.com/standing-out-from-the-competition-after-a-trade-show)

[![9 Lessons The Office Teaches Us About Trade Shows](https://blog.icapture.com/hs-fs/hubfs/1280px-Dunder_Mifflin%2c_Inc.svg.png?width=690&upsize=true&name=1280px-Dunder_Mifflin,_Inc.svg.png)](https://blog.icapture.com/9-lessons-the-office-teaches-us-about-trade-shows)

## [9 Lessons The Office Teaches Us About Trade Shows](https://blog.icapture.com/9-lessons-the-office-teaches-us-about-trade-shows)

 by [Ryan Geraghty](https://blog.icapture.com/author/ryan-geraghty) [0 Comments](https://blog.icapture.com/9-lessons-the-office-teaches-us-about-trade-shows#comments-listing)

Bears. Beats. *Battlestar Galactica*. 

Maybe at first glance, the comparison between *The Office* and the event world seems a bit unusual, but we are all about taking knowledge from [a variety of sources](https://blog.icapture.com/ten-lessons-star-wars-teaches-you-about-trade-shows) ...

[Read More](https://blog.icapture.com/9-lessons-the-office-teaches-us-about-trade-shows)

[![How Amazon Prime Has Transformed Trade Shows](https://blog.icapture.com/hs-fs/hubfs/shutterstock_1140707828.png?width=690&upsize=true&name=shutterstock_1140707828.png)](https://blog.icapture.com/how-amazon-prime-has-transformed-trade-shows)

## [How Amazon Prime Has Transformed Trade Shows](https://blog.icapture.com/how-amazon-prime-has-transformed-trade-shows)

 by [Brady Roberts](https://blog.icapture.com/author/brady-roberts) [2 Comments](https://blog.icapture.com/how-amazon-prime-has-transformed-trade-shows#comments-listing)

Amazon Prime shipping has revolutionized customer expectations. 

Since Amazon’s rapid popularity over the last decade, and being named the[#1 brand in the world](https://www.cnbc.com/2019/06/11/amazon-beats-apple-and-google-to-become-the-worlds-most-valuable-brand.html), they have shifted the paradigm of ...

[Read More](https://blog.icapture.com/how-amazon-prime-has-transformed-trade-shows)

[![Are You Choosing the Wrong Trade Shows?](https://blog.icapture.com/hs-fs/hubfs/Target%20blindfolded.png?width=690&upsize=true&name=Target%20blindfolded.png)](https://blog.icapture.com/are-you-choosing-the-wrong-trade-shows)

## [Are You Choosing the Wrong Trade Shows?](https://blog.icapture.com/are-you-choosing-the-wrong-trade-shows)

 by [Ian Middleton](https://blog.icapture.com/author/ian-middleton) [0 Comments](https://blog.icapture.com/are-you-choosing-the-wrong-trade-shows#comments-listing)

For many companies globally, [trade shows are an important source for lead generation](https://www.icapture.com/resources/articles/not-all-leads-are-created-equal/). Typically only [3% of your buying pool is ready to purchase at a given time](https://stickybranding.com/3-rule-engage-customers-before-they-need-your-services/). But trade shows offer a concentrated ...

[Read More](https://blog.icapture.com/are-you-choosing-the-wrong-trade-shows)

[![10 Lessons Star Wars Teaches Us About Trade Shows](https://blog.icapture.com/hs-fs/hubfs/Star%20Wars.jpg?width=690&upsize=true&name=Star%20Wars.jpg)](https://blog.icapture.com/ten-lessons-star-wars-teaches-you-about-trade-shows)

## [10 Lessons Star Wars Teaches Us About Trade Shows](https://blog.icapture.com/ten-lessons-star-wars-teaches-you-about-trade-shows)

 by [Nick Cavalero](https://blog.icapture.com/author/nick-cavalero) [2 Comments](https://blog.icapture.com/ten-lessons-star-wars-teaches-you-about-trade-shows#comments-listing)

A long time ago, in a galaxy far, far away (AKA London) the first trade show—The Great Exhibition—was held on May 1, 1851. A while after that (126 years and 24 days to be precise), *Star Wars: A New ...*

[Read More](https://blog.icapture.com/ten-lessons-star-wars-teaches-you-about-trade-shows)

[![Top 3 Reasons Why Trade Shows Matter](https://blog.icapture.com/hs-fs/hubfs/81%20percent%20of%20trade%20show%20attendees.png?width=690&upsize=true&name=81%20percent%20of%20trade%20show%20attendees.png)](https://blog.icapture.com/top-3-reasons-why-trade-shows-matter)

## [Top 3 Reasons Why Trade Shows Matter](https://blog.icapture.com/top-3-reasons-why-trade-shows-matter)

 by [Tami Humpherys](https://blog.icapture.com/author/tami-humpherys) [0 Comments](https://blog.icapture.com/top-3-reasons-why-trade-shows-matter#comments-listing)

There’s lots of hot topics in marketing. Social media, content marketing, videos, [emails](https://blog.icapture.com/3-reasons-you-need-auto-emails-for-your-post-show-marketing), micro-influencers, SEO optimization, [automation](https://blog.icapture.com/boost-trade-show-sales-and-efficiency-with-automation)—the list goes on. And right now, events and trade shows are ...

[Read More](https://blog.icapture.com/top-3-reasons-why-trade-shows-matter)

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![Why Is Everyone Talking About Small Events?](https://blog.icapture.com/hs-fs/hubfs/Small%20Event%20Blog%20Featured%20Image.jpg?width=690&upsize=true&name=Small%20Event%20Blog%20Featured%20Image.jpg "Why Is Everyone Talking About Small Events?")

[Why Is Everyone Talking About Small Events?](https://blog.icapture.com/why-is-everyone-talking-about-small-events)

posted at May 05, 2020

![Eliminating Manual Lead Entry with Automation](https://blog.icapture.com/hs-fs/hubfs/CRM%20Automation.jpg?width=690&upsize=true&name=CRM%20Automation.jpg "Eliminating Manual Lead Entry with Automation")

[Eliminating Manual Lead Entry with Automation](https://blog.icapture.com/eliminating-manual-lead-entry-with-automation)

posted at April 04, 2020

![3 Lessons the Coronavirus Teaches Us About Trade Shows](https://blog.icapture.com/hs-fs/hubfs/Trade%20show%20generic%20people%20(1).png?width=690&upsize=true&name=Trade%20show%20generic%20people%20(1).png "3 Lessons the Coronavirus Teaches Us About Trade Shows")

[3 Lessons the Coronavirus Teaches Us About Trade Shows](https://blog.icapture.com/3-lessons-the-coronavirus-teaches-us-about-trade-shows)

posted at March 03, 2020

![Trade Shows Postponed? We're Here for You](https://blog.icapture.com/hs-fs/hubfs/Were%20here%20for%20you%20resized%20(1).png?width=690&upsize=true&name=Were%20here%20for%20you%20resized%20(1).png "Trade Shows Postponed? We're Here for You")

[Trade Shows Postponed? We're Here for You](https://blog.icapture.com/trade-shows-postponed-were-here-for-you)

posted at March 03, 2020

![7 Lessons Marvel Teaches Us About Trade Shows](https://blog.icapture.com/hs-fs/hubfs/29587479683_c3d5145c71_o.jpg?width=690&upsize=true&name=29587479683_c3d5145c71_o.jpg "7 Lessons Marvel Teaches Us About Trade Shows")

[7 Lessons Marvel Teaches Us About Trade Shows](https://blog.icapture.com/7-lessons-marvel-teaches-us-about-trade-shows)

posted at March 03, 2020

[![Fall in Love with Your Trade Show Leads](https://blog.icapture.com/hs-fs/hubfs/Speed%20dating%20trade%20shows%20image.png?width=690&upsize=true&name=Speed%20dating%20trade%20shows%20image.png "Fall in Love with Your Trade Show Leads")](https://blog.icapture.com/fall-in-love-with-your-trade-show-leads)

[Fall in Love with Your Trade Show Leads](https://blog.icapture.com/fall-in-love-with-your-trade-show-leads)

posted at February 02, 2020

[![3 Lessons the Coronavirus Teaches Us About Trade Shows](https://blog.icapture.com/hs-fs/hubfs/Trade%20show%20generic%20people%20(1).png?width=690&upsize=true&name=Trade%20show%20generic%20people%20(1).png "3 Lessons the Coronavirus Teaches Us About Trade Shows")](https://blog.icapture.com/3-lessons-the-coronavirus-teaches-us-about-trade-shows)

[3 Lessons the Coronavirus Teaches Us About Trade Shows](https://blog.icapture.com/3-lessons-the-coronavirus-teaches-us-about-trade-shows)

posted at March 03, 2020

[![Announcing the iCapture Trade Show Excellence & Innovation Award](https://blog.icapture.com/hs-fs/hubfs/Trophypurple2.png?width=690&upsize=true&name=Trophypurple2.png "Announcing the iCapture Trade Show Excellence & Innovation Award")](https://blog.icapture.com/announcing-the-icapture-trade-show-excellence-and-innovation-award)

[Announcing the iCapture Trade Show Excellence & Innovation Award](https://blog.icapture.com/announcing-the-icapture-trade-show-excellence-and-innovation-award)

posted at February 02, 2020

[![Trade Shows Postponed? We're Here for You](https://blog.icapture.com/hs-fs/hubfs/Were%20here%20for%20you%20resized%20(1).png?width=690&upsize=true&name=Were%20here%20for%20you%20resized%20(1).png "Trade Shows Postponed? We're Here for You")](https://blog.icapture.com/trade-shows-postponed-were-here-for-you)

[Trade Shows Postponed? We're Here for You](https://blog.icapture.com/trade-shows-postponed-were-here-for-you)

posted at March 03, 2020

[![3 Ways You Sabotage Your Sales Reps at Trade Shows](https://blog.icapture.com/hs-fs/hubfs/Sales%20conversation%20resized.png?width=690&upsize=true&name=Sales%20conversation%20resized.png "3 Ways You Sabotage Your Sales Reps at Trade Shows")](https://blog.icapture.com/3-ways-to-set-sales-reps-up-for-success-at-trade-shows)

[3 Ways You Sabotage Your Sales Reps at Trade Shows](https://blog.icapture.com/3-ways-to-set-sales-reps-up-for-success-at-trade-shows)

posted at January 01, 2020

[![10 Lessons Star Wars Teaches Us About Trade Shows](https://blog.icapture.com/hs-fs/hubfs/Star%20Wars.jpg?width=690&upsize=true&name=Star%20Wars.jpg "10 Lessons Star Wars Teaches Us About Trade Shows")](https://blog.icapture.com/ten-lessons-star-wars-teaches-you-about-trade-shows)

[10 Lessons Star Wars Teaches Us About Trade Shows](https://blog.icapture.com/ten-lessons-star-wars-teaches-you-about-trade-shows)

posted at September 09, 2019

[![Quality Vs. Quantity: Find the Right Balance in Your Trade Show Lead Generation](https://blog.icapture.com/hs-fs/hubfs/Quality%20vs%20quantity%20smaller.png?width=690&upsize=true&name=Quality%20vs%20quantity%20smaller.png "Quality Vs. Quantity: Find the Right Balance in Your Trade Show Lead Generation")](https://blog.icapture.com/quality-vs.-quantity-find-the-right-balance-in-your-trade-show-lead-generation)

[Quality Vs. Quantity: Find the Right Balance in Your Trade Show Lead Generation](https://blog.icapture.com/quality-vs.-quantity-find-the-right-balance-in-your-trade-show-lead-generation)

posted at December 12, 2019

[![Reverse Engineering Your Best Salespeople for Trade Show Lead Capture Success](https://blog.icapture.com/hs-fs/hubfs/Trade%20Show%20Lead%20Capture%20Success.png?width=690&upsize=true&name=Trade%20Show%20Lead%20Capture%20Success.png "Reverse Engineering Your Best Salespeople for Trade Show Lead Capture Success")](https://blog.icapture.com/reverse-engineering-your-best-salespeople-for-trade-show-success)

[Reverse Engineering Your Best Salespeople for Trade Show Lead Capture Success](https://blog.icapture.com/reverse-engineering-your-best-salespeople-for-trade-show-success)

posted at October 10, 2019

[![What’s the Deal with Trade Show Leads?](https://blog.icapture.com/hs-fs/hubfs/Hot%20and%20Cold%20Leads.png?width=690&upsize=true&name=Hot%20and%20Cold%20Leads.png "What’s the Deal with Trade Show Leads?")](https://blog.icapture.com/whats-the-deal-with-trade-show-leads)

[What’s the Deal with Trade Show Leads?](https://blog.icapture.com/whats-the-deal-with-trade-show-leads)

posted at September 09, 2019

[![Why Branding at Trade Shows Matters More Than Ever](https://blog.icapture.com/hs-fs/hubfs/Marketing%20and%20Sales%20Alignement.png?width=690&upsize=true&name=Marketing%20and%20Sales%20Alignement.png "Why Branding at Trade Shows Matters More Than Ever")](https://blog.icapture.com/why-branding-at-trade-shows-matters-more-than-ever)

[Why Branding at Trade Shows Matters More Than Ever](https://blog.icapture.com/why-branding-at-trade-shows-matters-more-than-ever)

posted at January 01, 2020

- [Trade Shows (17)](https://blog.icapture.com/tag/trade-shows)
- [Trade Show Leads (13)](https://blog.icapture.com/tag/trade-show-leads)
- [Automation is your friend (11)](https://blog.icapture.com/tag/automation-is-your-friend)
- [Trade Show Lead Capture (10)](https://blog.icapture.com/tag/trade-show-lead-capture)
- [Trade shows matter (10)](https://blog.icapture.com/tag/trade-shows-matter)

### Posts by Topic

- [Trade Shows (17)](https://blog.icapture.com/tag/trade-shows)
- [Trade Show Leads (13)](https://blog.icapture.com/tag/trade-show-leads)
- [Automation is your friend (11)](https://blog.icapture.com/tag/automation-is-your-friend)
- [Trade Show Lead Capture (10)](https://blog.icapture.com/tag/trade-show-lead-capture)
- [Trade shows matter (10)](https://blog.icapture.com/tag/trade-shows-matter)
- [Trade Show Marketing (9)](https://blog.icapture.com/tag/trade-show-marketing)
- [Not all leads are created equal (8)](https://blog.icapture.com/tag/not-all-leads-are-created-equal)
- [Automated Lead Capture (7)](https://blog.icapture.com/tag/automated-lead-capture)
- [Capture the conversation (7)](https://blog.icapture.com/tag/capture-the-conversation)
- [Trade Show Lead Quality (7)](https://blog.icapture.com/tag/trade-show-lead-quality)
- [Lead Segmentation (5)](https://blog.icapture.com/tag/lead-segmentation)
- [Post-Show Marketing (5)](https://blog.icapture.com/tag/post-show-marketing)
- [Sales & Marketing Alignment (4)](https://blog.icapture.com/tag/sales-marketing-alignment)
- [Automated Email Marketing (3)](https://blog.icapture.com/tag/automated-email-marketing)
- [News (3)](https://blog.icapture.com/tag/news)
- [Pop Culture + Trade Shows (3)](https://blog.icapture.com/tag/pop-culture-trade-shows)
- [Trade Show Lead Marketing (3)](https://blog.icapture.com/tag/trade-show-lead-marketing)
- [Trade Show ROI (3)](https://blog.icapture.com/tag/trade-show-roi)
- [Insider (2)](https://blog.icapture.com/tag/insider)
- [Conferences and Small Events (1)](https://blog.icapture.com/tag/conferences-and-small-events)
- [Simplicity wins (1)](https://blog.icapture.com/tag/simplicity-wins)

See all

[![iCapture](https://blog.icapture.com/hubfs/iCapture_January2020%20Theme/img/logo-light.png "iCapture")](https://www.icapture.com)

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