iCapture Blog

Avengers . . . assemble!

The Marvel Cinematic Universe has taken today’s movie industry by storm. The final Avengers movie, Avengers: End Game, is the highest grossing movie of all time. And even ...

Quality vs. quantity. It’s a timeless debate. The same is true for lead generation at trade shows and events. What’s the best measurement of trade show success: the number of leads your reps ...

For many companies globally, trade shows are an important source for lead generation. Typically only 3% of your buying pool is ready to purchase at a given time. But trade shows offer a concentrated ...

Here’s what happens after most trade shows and events:

Marketing comes back and says, “Wow! Look at all the leads we collected at the booth! We did a great job!” Then they distribute those leads to ...