iCapture Blog

We all know the appeal of a big, flashy trade show. The amazing booths, the energy of the people, and, let’s not forget, the private parties. These things, and more importantly, your sales and ...

As a marketer, you may have heard of the 80/20 Rule, or the Pareto Principle. An Italian economist named Vilfredo Pareto developed the concept in 1895 (hence the name). Since then, it has been ...

When it comes to lead generation, trade shows are their own unique version of speed dating. Prospects wander from booth to booth, gathering information and looking for their next potential partner. ...

Quality vs. quantity. It’s a timeless debate. The same is true for lead generation at trade shows and events. What’s the best measurement of trade show success: the number of leads your reps ...

Trade shows are a major player in today’s sales strategies for companies worldwide. 72% of exhibitors attend trade shows for lead generation. But here’s the puzzling part: only 15% of companies are ...

For many companies globally, trade shows are an important source for lead generation. Typically only 3% of your buying pool is ready to purchase at a given time. But trade shows offer a concentrated ...

In the 7 Habits of Highly Effective People by Stephen Covey, habit #2 is to begin with the end in mind. Covey explains, “If your ladder is not leaning against the right wall, every step you take gets ...