Nick Cavalero

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Recent Posts

The Importance of Lead Segmentation for Physical and Virtual Events

For myself and many other sales professionals, live events (trade shows, networking events, lunch and learns, etc...) help fill the funnel.  With these activities cancelled, the majority of our ...

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Lead Qualifying 101: Get Sales and Marketing Alignment (Infographic)

Trade shows are a major player in today’s sales strategies for companies worldwide. 72% of exhibitors attend trade shows for lead generation. But here’s the puzzling part: only 15% of companies ...

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10 Lessons Star Wars Teaches Us About Trade Shows


A long time ago, in a galaxy far, far away (AKA London) the first trade show—The Great Exhibition—was held on May 1, 1851. A while after that (126 years and 24 days to be precise), Star Wars: A ...

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