iCapture Blog

3 Ways You Sabotage Your Sales Reps at Trade Shows

 

Sales reps, by nature, are creatures of habit. As a sales rep myself, I know from personal experience that reps thrive on consistency. Most reps go through a familiar routine day in and out to ...

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How to Comply with CCPA and Data Privacy at Trade Shows

 

As of January 1st, 2020, the California Consumer Privacy Act (CCPA) went into effect. You may have heard of GDPR, the European Union’s privacy act, which was put into practice in 2018. With the ...

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Why GDPR Is Such a Big Deal at Trade Shows

You’ve probably heard about GDPR by now. But if you haven’t, here’s a quick recap: GDPR went into effect on May 25, 2018 after being approved by the European Union’s (EU) Parliament. Its goal is ...

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Boost Trade Show Sales and Efficiency with Lead Capture Automation

Leads. The bread and butter for the majority of sales and marketing teams. The more leads, the more sales—and the more sales, the more leads. And when it comes to lead generation, trade shows and ...

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