3 Lessons the Coronavirus Teaches Us About Trade Shows

You know that phrase, ‘You don’t know what you have until it’s gone’?

That rings true for thousands of companies across the world. With the ongoing Coronavirus health crisis, most events have been ...

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7 Lessons Marvel Teaches Us About Trade Shows

Avengers . . . assemble!

The Marvel Cinematic Universe has taken today’s movie industry by storm. The final Avengers movie, Avengers: End Game, is the highest grossing movie of all time. And even ...

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Why Branding at Trade Shows Matters More Than Ever

Imagine if 77% of brands vanished tomorrow. That’s almost 8 brands out of every 10—gone. Would that significantly impact your life?

In a Meaningful Brand study, they found that answer to be no. ...

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Standing Out from the Competition After a Trade Show

 

What is the number one reason companies send their teams to trade shows as attendees? To see new products and services available in the industry. In 2018, 92% of attendees stated they were ...

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9 Lessons The Office Teaches Us About Trade Shows

Bears. Beats. Battlestar Galactica

Maybe at first glance, the comparison between The Office and the event world seems a bit unusual, but we are all about taking knowledge from a variety of ...

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How Amazon Prime Has Transformed Trade Shows

Amazon Prime shipping has revolutionized customer expectations. 

Since Amazon’s rapid popularity over the last decade, and being named the #1 brand in the world, they have shifted the paradigm of ...

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How to Personalize Your Event Automated Emails

Almost every resident in Dunn, North Carolina reads their local newspaper, The Daily Record. Why? The newspaper’s founder, Hoover Adams, explains their great success: “It's because of three ...

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3 Reasons You Need Auto Emails for Your Post-show Marketing

Emails are a primary source of communication in the business world—but sometimes we overlook their value in the event world. We put so much focus on face-to-face communication at events that we ...

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10 Lessons Star Wars Teaches Us About Trade Shows

 

A long time ago, in a galaxy far, far away (AKA London) the first trade show—The Great Exhibition—was held on May 1, 1851. A while after that (126 years and 24 days to be precise), Star Wars: A ...

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