iCapture Blog

3 Ways You Sabotage Your Sales Reps at Trade Shows

 

Sales reps, by nature, are creatures of habit. As a sales rep myself, I know from personal experience that reps thrive on consistency. Most reps go through a familiar routine day in and out to ...

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How to Comply with CCPA and Data Privacy at Trade Shows

 

As of January 1st, 2020, the California Consumer Privacy Act (CCPA) went into effect. You may have heard of GDPR, the European Union’s privacy act, which was put into practice in 2018. With the ...

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Why GDPR Is Such a Big Deal at Trade Shows

You’ve probably heard about GDPR by now. But if you haven’t, here’s a quick recap: GDPR went into effect on May 25, 2018 after being approved by the European Union’s (EU) Parliament. Its goal is ...

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9 Lessons The Office Teaches Us About Trade Shows

Bears. Beats. Battlestar Galactica

Maybe at first glance, the comparison between The Office and the event world seems a bit unusual, but we are all about taking knowledge from a variety of ...

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How Amazon Prime Has Transformed Trade Shows

Amazon Prime shipping has revolutionized customer expectations. 

Since Amazon’s rapid popularity over the last decade, and being named the #1 brand in the world, they have shifted the paradigm of ...

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Lead Qualifying 101: Get Sales and Marketing Alignment (Infographic)

Trade shows are a major player in today’s sales strategies for companies worldwide. 72% of exhibitors attend trade shows for lead generation. But here’s the puzzling part: only 15% of companies ...

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Reverse Engineering Your Best Salespeople for Trade Show Lead Capture Success

In the 7 Habits of Highly Effective People by Stephen Covey, habit #2 is to begin with the end in mind. Covey explains, “If your ladder is not leaning against the right wall, every step you take ...

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