iCapture Blog

You know that phrase, ‘You don’t know what you have until it’s gone’?

That rings true for thousands of companies across the world. With the ongoing Coronavirus health crisis, most face-to-face events ...

Avengers . . . assemble!

The Marvel Cinematic Universe has taken today’s movie industry by storm. The final Avengers movie, Avengers: End Game, is the highest grossing movie of all time. And even ...

As a marketer, you may have heard of the 80/20 Rule, or the Pareto Principle. An Italian economist named Vilfredo Pareto developed the concept in 1895 (hence the name). Since then, it has been ...

Sales reps, by nature, are creatures of habit. As a sales rep myself, I know from personal experience that reps thrive on consistency. Most reps go through a familiar routine day in and out to ...

As of January 1st, 2020, the California Consumer Privacy Act (CCPA) went into effect. You may have heard of GDPR, the European Union’s privacy act, which was put into practice in 2018. With the ...

You’ve probably heard about GDPR by now. But if you haven’t, here’s a quick recap: GDPR went into effect on May 25, 2018 after being approved by the European Union’s (EU) Parliament. Its goal is to ...

Bears. Beats. Battlestar Galactica. 

Maybe at first glance, the comparison between The Office and the event world seems a bit unusual, but we are all about taking knowledge from a variety of sources ...

Amazon Prime shipping has revolutionized customer expectations. 

Since Amazon’s rapid popularity over the last decade, and being named the #1 brand in the world, they have shifted the paradigm of ...

Trade shows are a major player in today’s sales strategies for companies worldwide. 72% of exhibitors attend trade shows for lead generation. But here’s the puzzling part: only 15% of companies are ...

In the 7 Habits of Highly Effective People by Stephen Covey, habit #2 is to begin with the end in mind. Covey explains, “If your ladder is not leaning against the right wall, every step you take gets ...