iCapture Blog

Imagine if 77% of brands vanished tomorrow. That’s almost 8 brands out of every 10—gone. Would that significantly impact your life?

In a Meaningful Brand study, they found that answer to be no. 77% ...

You’ve probably heard about GDPR by now. But if you haven’t, here’s a quick recap: GDPR went into effect on May 25, 2018 after being approved by the European Union’s (EU) Parliament. Its goal is to ...

Quality vs. quantity. It’s a timeless debate. The same is true for lead generation at trade shows and events. What’s the best measurement of trade show success: the number of leads your reps ...

What is the number one reason companies send their teams to trade shows as attendees? To see new products and services available in the industry. In 2018, 92% of attendees stated they were looking ...

Bears. Beats. Battlestar Galactica. 

Maybe at first glance, the comparison between The Office and the event world seems a bit unusual, but we are all about taking knowledge from a variety of sources ...

Amazon Prime shipping has revolutionized customer expectations. 

Since Amazon’s rapid popularity over the last decade, and being named the #1 brand in the world, they have shifted the paradigm of ...

Trade shows are a major player in today’s sales strategies for companies worldwide. 72% of exhibitors attend trade shows for lead generation. But here’s the puzzling part: only 15% of companies are ...

For many companies globally, trade shows are an important source for lead generation. Typically only 3% of your buying pool is ready to purchase at a given time. But trade shows offer a concentrated ...

Almost every resident in Dunn, North Carolina reads their local newspaper, The Daily Record. Why? The newspaper’s founder, Hoover Adams, explains their great success: “It's because of three things: ...

Emails are a primary source of communication in the business world—but sometimes we overlook their value in the event world. We put so much focus on face-to-face communication at events that we might ...