iCapture Blog

Are You Choosing the Wrong Trade Shows?

For many companies globally, trade shows are an important source for lead generation. Typically only 3% of your buying pool is ready to purchase at a given time. But trade shows offer a ...

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How to Personalize Your Event Automated Emails

Almost every resident in Dunn, North Carolina reads their local newspaper, The Daily Record. Why? The newspaper’s founder, Hoover Adams, explains their great success: “It's because of three ...

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3 Reasons You Need Auto Emails for Your Post-show Marketing

Emails are a primary source of communication in the business world—but sometimes we overlook their value in the event world. We put so much focus on face-to-face communication at events that we ...

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Reverse Engineering Your Best Salespeople for Trade Show Lead Capture Success

In the 7 Habits of Highly Effective People by Stephen Covey, habit #2 is to begin with the end in mind. Covey explains, “If your ladder is not leaning against the right wall, every step you take ...

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Boost Trade Show Sales and Efficiency with Lead Capture Automation

Leads. The bread and butter for the majority of sales and marketing teams. The more leads, the more sales—and the more sales, the more leads. And when it comes to lead generation, trade shows and ...

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Ten Lessons Star Wars Teaches Us About Trade Shows

 

A long time ago, in a galaxy far, far away (AKA London) the first trade show—The Great Exhibition—was held on May 1, 1851. A while after that (126 years and 24 days to be precise), Star Wars: A ...

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What’s the Deal with Trade Show Leads?

Here’s what happens after most trade shows and events:

Marketing comes back and says, “Wow! Look at all the leads we collected at the booth! We did a great job!” Then they distribute those leads ...

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Top 3 Reasons Why Trade Shows Matter

There’s lots of hot topics in marketing. Social media, content marketing, videos, emails, micro-influencers, SEO optimization, automation—the list goes on. And right now, events and trade shows ...

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