This has been a unique month with measurable disruption for many of our clients. Because of health concerns, some shows have been canceled or postponed. This has created a murky outlook for the ...Read More
As a marketer, you may have heard of the 80/20 Rule, or the Pareto Principle. An Italian economist named Vilfredo Pareto developed the concept in 1895 (hence the name). Since then, it has been ...Read More
The iCapture team is excited to announce our first annual Trade Show Excellence & Innovation Award.
The Trade Show Excellence & Innovation Award recognizes and honors those who excel at taking ...Read More
Quality vs. quantity. It’s a timeless debate. The same is true for lead generation at trade shows and events. What’s the best measurement of trade show success: the number of leads your reps ...Read More