In the 7 Habits of Highly Effective People by Stephen Covey, habit #2 is to begin with the end in mind. Covey explains, “If your ladder is not leaning against the right wall, every step you take gets ...
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Leads. The bread and butter for the majority of sales and marketing teams. The more leads, the more sales—and the more sales, the more leads. And when it comes to lead generation, trade shows and ...
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A long time ago, in a galaxy far, far away (AKA London) the first trade show—The Great Exhibition—was held on May 1, 1851. A while after that (126 years and 24 days to be precise), Star Wars: A New ...
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Here’s what happens after most trade shows and events:
Marketing comes back and says, “Wow! Look at all the leads we collected at the booth! We did a great job!” Then they distribute those leads to ...
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There’s lots of hot topics in marketing. Social media, content marketing, videos, emails, micro-influencers, SEO optimization, automation—the list goes on. And right now, events and trade shows are ...
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